SOLD OUT | HOE CAKES (ART PRINT) JASON JAGEL X MF DOOM
10th anniversary of MF DOOM’s MM FOOD album and Hoe Cakes single. 14.75″ x 12.75″ Print on cotton rag, numbered and signed in an edition of 180.
The year was 2004. DOOM & Madlib’s Madvillainy had just been released and the album was enjoying a glow of critical success. Scores of new people were discovering, debating, and being dumbfounded by DOOM’s brilliant wordplay, and his long time underground fan base were all making their voices heard, and there were more of them than perhaps even DOOM knew about. These people – those among us who knew DOOM from the days of KMD and Operation Doomsday – they had already been living on bootleg copies of Madvillainy for a year, and wanted his new solo album, MM FOOD, which he’d been publicly hinting at for years.
I became the art director on MM FOOD when DOOM called me up one afternoon with a problem. He had an album cover that the label (Rhymesayers) didn’t want, and a second one that he didn’t want, and no money to spend on a third album cover, because all the budget had been spent on the first two. After agreeing to work for no more than a few bucks and a “good lookin’ out,” I called Jason Jagel, a painter in San Francisco. Even before I was through asking Jason if he’d split ten bucks with me to work on the FOOD album, I had the feeling he was already sketching out ideas.
Jason knocked out the MM FOOD painting in a matter of a couple sleepless days, and then we were asked for a back cover, and then a sleeve for the 12-inch single, Hoe Cakes b/w Potholders. This one, which we see here, is my favorite because it’s deceptively simple, full of the same in-jokes and hidden references that characterize the music – the Adidas stripes on the “shoe fly pie,” the box of bling cherries, the superhero comic reference of the city in a bottle. Next too Doom is Count Bass D, who is featured on “Potholders.”
– Jeff Jank