Madlib Invazion is producer Madlib’s proprietary independent record label. He incorporated the imprint in late 2009 to release his Madlib Medicine Show musical series. The idea was simple but challenging: release one album a month, for one year. With no preconceived notion as to what the series might become, Madlib would eventually create thirteen albums (now packaged as The Brick) and several other limited-edition vinyl releases. He has since produced shows worldwide under the Madlib Medicine Show banner and develops each of his projects under Madlib Invazion.
The Madlib Medicine Show experiment opened the doors for the producer’s collaboration with the rapper Freddie Gibbs, with whom Madlib has produced the acclaimed Thuggin’ and Shame EPs. An album nearing completion is scheduled for release on Madlib Invazion in 2013.
Madlib, Freddie Gibbs, J Rocc and Egon, have recently wrapped up 2012’s Madlib Medicine Show dates in the US, Europe, Russia and Australia, one of which is hazily captured in in this video by Mochilla’s Eric Coleman. While in Europe, he completed a photo shoot and interview for a cover feature in France’s acclaimed Modzik magazine which will hit news stands this month. Among other projects, a Quasimoto retrospective is in the works for Stones Throw. And while this video is titled “The Aftermath,” Madlib has already hinted at “more medicine.”