Update: it’s gone. | San Francisco, March 27, 4:55 PM, PST – There’s a pinata hanging in front of Groove Merchant, 687 Haight St., with a buncha 45s, Freddie & Madlib’s Piñata CD, a tour shirt, and other unnamable substances. First one to beat it open get’s the junk. Have fun, take a photo, and please clean up after yourself.
Update: That one went quick | New Yory City, March 20, 2:00PM EST – There is a zebra piñata hanging from a stop sign right around 90 Wythe in Brooklyn. It contains a pass to Freddie Gibb & Madlib’s NYC show on Saturday, candy, and other mysterious objects. First person to get there and beat the thing open gets to keep whatever falls out. Have fun, take a photo, and please clean up after yourself.
Freddie Gibbs is the product of violent, drug-laden streets, but unlike most rappers with similar resumes, he brings the block to the booth without inhibition or an exaggerated rap persona. Pinata, a 17-track collaboration with producer Madlib, is the best distillation yet of his transparent approach to making music, combining stark honesty with electrifying talent as a lyricist and performer.
Pinata is “a gangster Blaxploitation film on wax,” Gibbs says, and the full-length result of a process that began in 2009. It’s an album with a sound that couldn’t be any further from the radio, where, according to the Gibbs, every rapper is Superman, or the dope dealer of the century, who has grinded to the top, never made a mistake and has no chinks in his armor.
“I will show you my flaws, I’ll show you what I’ve done wrong and what I’ve fucked up at,” says the native of Gary, Indiana, the former steel town best known for producing Michael Jackson. “I don’t regret shit, but I’ll show you the things I’m not proud of.”
Gibbs is joined on Pinata by Mac Miller, Earl Sweatshirt, Raekwon, Scarface, Domo Genesis, Ab-Soul and a host of others in setting his soliloquies of the streets alongside film snippets and dusted funk, soul and prog musical tapestries. While this is the latest in a series of single-artist collaborations for Madlib, after Jaylib (J Dilla), Madvillainy (MF Doom) and the street-centric O.J. Simpson with Detroit’s Guilty Simpson, the pairing is unique as it is the first time for Gibbs working with just one producer.
There’s also Madlib’s own self-awareness of his style as a producer. “My stuff, it ain’t fully quantized…it has more of a human feel, so it might slow down or speed up,” he says. “So you have to be the type of rapper, like Doom or Freddie, who can catch that, or else you’ll be sounding crazy.”
Gibbs admits it was a challenge rapping over beats with chops and changes as unpredictable as the man who created them, but says–with conviction and supreme confidence–“I think I did it to perfection.”
The perfection is apparent on the album, where Gibbs shifts from textbook lessons in robbing and drugging on tracks like “Scarface” and “Knicks,” to perhaps the album’s most personal song, “Broken,” a collaboration with Scarface, who, along with Tupac, DMX and 50 Cent, make up the rapper’s own Mount Rushmore of MCs (“You’re getting a hurricane of all those motherfuckers hitting you at once when you listen to Freddie Gibbs,” he says). “Deeper,” a Gibbs favorite and the third single from the album after “Thuggin’” (2012) and “Shame,” (2013) is an ode to hip-hop in the mold of Common’s “I Used to Love H.E.R.”; “High,” featuring Danny Brown, is self-explanatory and just what you would expect from Gibbs, Madlib and one of Detroit’s finest; while on “Real,” Gibbs addresses an old score just as Michael Corleone settled all family business on baptism day.
It’s tracks like “Real” that makes fans believe Gibbs’ claim that “I’m about to show niggas how to rap again.” And he’s just as loyal. “As long as I keep satisfying them,” he says, “everybody else is going to fall in line.
As a producer, Madlib, quite simply, is music, and ten years into his career–a time when other artists become comfortable–Gibbs remains restless, focused, with an eye on the competition and their position relative to his ascent. This is because mentally, he’s still on the corner hustling, which would be the downfall of the average rapper. Gibbs, however, isn’t average.
“When it comes to the nuts and bolts, the nitty gritty of this shit, flat-out spitting verse for verse,” he says. “Niggas ain’t on my level.” –Ronnie Reese, January 2014
Freddie Gibbs & Madlib’s Pinata album drops March 18. They’re doing a few shows: just played Chicago & Denver, and they hit NYC, San Francisco and L.A. this month. Thanks to Jesse Lirola for the photos! Check out the T-shirt by Mason – we’ll have this here at Rappcats at the end of the month.
Update with photo: the piñata got beat up at 2:25PM | Los Angeles, March 3rd, 2:10PM PST – There is a zebra piñata hanging from a tree on the west side of Echo Park Lake. It contains an advance copy of Freddie Gibbs & Madlib’s Piñata album, candy, and other mysterious objects. There’s a stick on the ground below the piñata. First person to get there and beat the thing open gets to keep whatever falls out. Have fun, take a photo, and please clean up after yourself.